Why did Ben & Jerry's tweet on 4th of July?

The Fourth of July: a time for barbecues, baseball, fireworks and … woke tweeting? Ice cream powerhouse Ben & Jerry’s used the Independence Day holiday to chastise the whole country via tweet: “This 4th of July, it’s high time we recognize that the US exists on stolen Indigenous land and commit to returning it.”

Was Ben & Jerry's 4th of July a 'Bud Light Moment'?

Others called the Ben & Jerry's 4th of July message a "Bud Light moment," drawing a parallel between the outrage sparked by the Vermont ice cream maker's post to the American beer brand's hotly contested sponsorship deal with trans influencer and activist Dylan Mulvaney in April, which led to a weekslong boycott of the company.

Does Ben & Jerry's have political issues?

Ben & Jerry’s has been known to weigh in on hot-button political issues. Ben & Jerry’s divided customers last week with a July 4 tweet that said: “The United States was founded on stolen indigenous land. This Fourth of July, let’s commit to returning it.”